French bank’s move to a single banking platform will enable it to cater for changing customer demands
Published: 14 Oct 2021 9:38
Last year’s announcement was part of a cost-cutting plan that involved closing hundreds of branches to save €450m in costs by 2025. The bank has now revealed the full scale of the job cuts, with 3,700 planned between 2023 and 2025. It said there would be no compulsory redundancies and promised not to give up its presence in any town.
The merged bank will have one IT system, one head office, 25,000 customers and 25,000 employees by 2025.
A statement from SocGen said the move to a single banking platform and increased investment in data and artificial intelligence will enable the bank to speed up the digital transformation. “We are targeting 30% of product sales being fully digital by 2025 for eligible products and ongoing enhancement of the Société Générale mobile banking app.”
It said it would make back-office operations more efficient through greater specialisation of teams and reducing the number of processing sites from 24 to 13.
Sébastien Proto, deputy general manager in charge of SocGen’s IT division, said the merger would help the bank keep pace with changing customer demands.
“By merging its Société Générale and Crédit du Nord retail banking networks, the group is anticipating an evolution in the environment and client behaviour changes, as well as getting a head start in responding to underlying trends,” he said.
“This merger is an opportunity to build a new model that is commercially ambitious and more efficient.”
SocGen is not alone in making major changes to its network and investing in IT. Banks across Europe are taking drastic measures amid the twin pressures of the Covid-19 pandemic and increasing competition from more agile and tech-savvy challengers.
Traditional banks are balancing existing models, which have been used to serve customers for years, with new digital banking services. This is seeing cuts in costs through branch closures, job cuts and even office closures, while their investment in technology increases.
In January this year, Germany’s Commerzbank announced that it would close more than 340 branches and slash 10,000 jobs to cut costs, while it invests heavily in IT as part of its digital transformation.
In the same month, HSBC said it would close a further 82 branches as part of its strategy to move customers to digital channels, and this followed Allied Irish Bank’s announcement of branch closures.
The closure of bank branches is irreversible, according to a survey by the Economist Intelligence Unit, which found that 65% of banking executives believe the branch-based banking model will be dead in five years’ time.
Further fuelling closures, consumers are becoming less attached to bank branches. Figures from independent price comparison site NerdWallet revealed that 60% of Brits would consider using a bank with no physical branches.
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