Start-up that let Woolies analyse staff with AI raises funds

Start-up that let Woolies analyse staff with AI raises funds
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While money always matters to workers, research from Gartner has found that alignment between personal interests and job responsibilities has increased in importance for employees.

The president of Gartner’s human resources practice, Aaron McEwan, said businesses risked being forced to pay a premium for new talent if they failed to understand their workforce attitudes.

“Organisations that do not evolve risk mass resignations and an exodus of talent,” Mr McEwan said.

The same Gartner research showed almost a quarter of Australians were actively looking for a job in the first half of this year, while more than half were passively job seeking during that period.

Explosive growth

Ms Savage is positioning Reejig to take advantage of this macro-shift in business focus, giving large organisations visibility of their employees’ career goals and training ambitions through aggregated data from existing enterprise HR systems (ATS, HR and LMS) and other publicly available sources.

She said the artificial intelligence engine that underpinned the Reejig platform had been audited to ensure the recommendations it spat out complied with anti-discrimination laws around the world.

“Talent intelligence is likely to become a category in itself,” she said. “And organisations know they need to understand the career directions of employees at scale – it’s just previously been difficult to get that data, aggregate it and make use of it.”

Investment firm Skip Capital, headed by Kim Jackson and her husband, Atlassian co-founder Scott Farquhar, led the capital raising round with participation from AirTree Ventures, Didier Elzinga, chief executive of CultureAmp, and Greta Bradman.

Existing Reejig investor Right Click Capital also participated, having led its initial seed funding of $2.2 million last year.

Ms Savage said Reejig had experienced explosive growth, quadrupled its customer base in the past eight weeks and signed up American organisations without having fully built a team on the ground yet.

“We’d planned to have a team ready for January, but we’ve already won customers over there so we need to respond to that,” she said. The plan was to use the fresh capital to fuel its international expansion and grab as many large enterprise customers as possible.

Ms Savage said Reejig was hiring about five people a week, focusing on data scientists and customer success roles.

“Fortunately, we can use Reejig ourselves and I’ve spent my life in recruitment, so I’ve got an edge in finding good people. But more broadly, it’s a very tough environment to source people,” she said.

Ms Savage co-founded the business with Dr Shujia Zhang, who has a PhD in machine learning, and is the chief data scientist, and Mike Reed, who is the chief technology officer.

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